Users will soon have a fresh option that allows them to cut down on the volume of AI-made media appearing in their streams. This initiative comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread rollout. This advancement coincides with a increase in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising content creators on another major platform only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a label for inferior, factory-style content that is frequently illogical or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, according to their own likes,” said a company executive.
AI on the Platform
TikTok announced that there are currently over a billion videos on its network labeled as artificially created. In total, in excess of 100 million pieces of content are uploaded to the platform every day, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI-generated videos they watch by using the “manage topic” option in the app and choosing AI-made media. Other topics that can already be adjusted under the filter cover current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules mandate creators to label lifelike AI-generated content, and it forbids harmful AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the app will now attach an “AI-made” tag to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This step is intended to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
The company is also establishing a two million dollar educational fund for specialists and groups to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety team in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by people. The company reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
